Colony Co-Working Space Manchester Colony Co-Working Space Manchester

Optus Digital :: The SEO Strategists

Colony Co-Working – Down Arrow

28 August 2018

Optus Digital is committed to offering an increase in your SEO visibility which will boost your traffic, increasing your sales and leads, by using their in-depth industry insight. In this interview, we find out more about Optus Digital and the service they provide.

How has Manchester facilitated your journey?

Nikki: After impressive year-on-year growth, and in anticipation of our 4th birthday, Managing Director Chris Simmance set his sights on a second office. Manchester soon became the natural choice. This location allows us to expand our business in the area and to bring our wealth of marketing experience to a new range of clients. Manchester is the UK’s second city and its recent progress in broadcasting and digital development will work in our favor.

What has been the most enjoyable aspect of starting a small business, and what has been the most challenging?

Chris: "Getting a good work life balance is the usual answer here. Personally though, the most enjoyable aspect for me was that I was finally able to build something myself and watch it grow."

Do you have any tips on how to stay productive?

Chris: In the early days, keep a routine and be regimental about it. Later down the line, don’t let mistakes or bumps in the road distract from the strategy.

If you could give one piece of advice to your younger self, what would it be?

Chris: Don’t do anything differently. If you do, the successes of the future won’t feel as good.

Tell us more about Optus Digital and what inspired you to embark on this journey?

Nikki: Our aim is to help businesses grow their online presence through Search Engine Optimisation (SEO), Pay Per Click advertising (PPC), Content Marketing and Social Media Management in sustainable and ethical ways. Our experience showed us that this was an area many businesses were struggling with or were being led astray by bad advice. We knew that we were in a position to help companies in all industries to reach their full potential and reach their target demographics across all of their digital channels.

Why is it important to keep SEO strategies up to date?

Nikki: SEO is in a constant state of evolution, meaning SEO strategies need to keep up or risk becoming outdated and you could get left behind by your competition. Successful SEO depends on creating and managing a sustainable approach to improving your site’s visibility. By creating material designed to be driven by our SEO strategy, and by using our in-depth industry insight, we can increase your SEO rankings which will boost your visibility, increasing your sales and leads. We want you to think of us as an extension of your business’ team.

What is your experience of coworking at Colony?

Nikki: Colony has been great for us, we've worked in other co-working spaces before but Colony definitely surpasses others. The atmosphere is great, everyone is friendly and open and open to collaboration too. We love the space too, it's attractive and modern, with plenty of open space and natural light.

How can people get in touch with you and check out your latest updates?

Our website is: Our twitter is: Or you can email the team in Manchester directly at:


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24 Hood Street
Ancoats Urban Village
Manchester, M4 6WX
0161 974 3210